Adam Collins
SEO Expert
in London
I help London businesses grow predictable organic traffic through Local SEO, technical strategy, and authority-led content.
Your Dedicated SEO Expert in London
Independent SEO Consultant Based in London
Meet Your SEO Expert London
I’m Adam Collins, an independent SEO consultant based in London and an active speaker within the UK SEO industry.
I work directly with businesses that want sustainable organic growth, not vague reports, outsourced juniors, or cheap SEO tactics that break six months later. My focus is simple: build search visibility that compounds through clear strategy, strong technical foundations, and authority-led content.
Alongside client work, I regularly speak at SEO conferences and industry events, sharing practical insights on local SEO, search strategy, and how businesses can compete in high-competition markets like London. Being an SEO Speaker in London & an SEO consultant gives me hands-on experience keeps my consulting grounded in what actually works in real search results, not theory.
As Featured in...
SEO is the Great Equaliser
Why Hire an SEO Expert in London
(Not an Agency)
Adam Collins is an independent SEO consultant based in London, specialising in helping businesses improve search engine visibility, keyword rankings, and organic traffic in highly competitive markets. Rather than outsourcing strategy or relying on junior delivery teams, I work directly with clients to diagnose search performance issues, prioritise opportunities, and implement SEO strategies that align with commercial goals.
As a London SEO expert, my work focuses on the areas that move rankings and revenue: technical SEO audits, keyword and competitor analysis, content strategy, and authority building. These activities improve how search engines like Google crawl, index, and rank websites, making it easier for potential customers to find your business through organic search.
Working with a local SEO consultant in London means benefiting from an understanding of market-level competition, search intent, and local SERP behaviour. I develop tailored SEO strategies based on your audience, location, and growth objectives, recommending changes to site structure, content, and technical performance to improve long-term visibility and lead generation.
SEO is an ongoing process, not a one-time fix. Hiring a dedicated SEO consultant ensures your strategy adapts to algorithm updates, competitive shifts, and performance data over time, keeping your website ahead of competitors rather than reacting after rankings drop.
Benefits of Working With a
London SEO Expert
Local Visibility
Rank in Google Maps and local organic results where buying intent is highest.
Organic Growth
Build keyword coverage and authority that compounds month over month.
Technical Confidence
Fix crawlability, speed, and indexing issues that quietly kill performance.
Authority & Trust
Earn links and brand signals Google actually values.
Search engine optimisation works best when local visibility, organic growth, technical SEO, and authority building are aligned under a single strategy. As a London-based SEO consultant, I focus on identifying the highest-impact opportunities across your website and search presence, then prioritising actions that improve search engine rankings, organic traffic, and lead quality over time. This joined-up approach ensures SEO efforts are commercially focused, technically sound, and built for long-term performance rather than short-term wins.
Watch Adam Collins Brighton SEO Seminar 2024
Books by Adam Collins SEO
After the successful release of “Local SEO Guide For Small Businesses” which is available to purchase on Amazon Kindle, Adam Collins SEO is currently working on a new SEO book set to be released in early 2023.
Dominate the Capital: Your Guide To Local SEO
Pricing and SEO Consultant Cost
Hiring an SEO consultant in London typically involves either hourly consulting, project-based work, or ongoing monthly retainers.
Most professional SEO services in London are delivered via retainers, often ranging from £2,000 to £15,000+ per month, depending on competition, scope, and growth objectives. Hourly SEO consulting rates usually fall between £120 and £400+ per hour, reflecting experience, complexity, and the level of strategic input required.
SEO pricing should always be viewed through the lens of return on investment. Cheap SEO options often rely on low-quality tactics that can damage long-term performance. Sustainable results come from prioritised strategy, technical clarity, and consistent execution — not shortcuts. Businesses that invest in experienced SEO consultancy typically see stronger organic visibility, higher-quality leads, and better long-term ROI.
My Blog
Why Your Primary Google Business Profile Category Is the #1 Google Maps Ranking Factor
Your primary Google Business Profile category is the #1 Google Maps ranking factor because it defines your business entity, determines which searches you’re eligible for,
Why Review Recency Matters More Than Review Volume for GBP Local SEO Rankings
Review recency matters more than review volume in Google Business Profile (GBP) rankings because Google evaluates current business activity and behavioural engagement patterns, not just
How to Optimise the Products Section on Your Google Business Profile
Most businesses leave the Products section empty on their Google Business Profile. That’s a missed opportunity, not because it’s a “ranking hack”, but because it
How to Choose the Best SEO Consultant
Selecting the best SEO consultant for your business is a critical decision that can shape your online success. Start by evaluating the consultant’s experience, industry knowledge, and proven results with previous clients.
The best seo consultant will offer a bespoke seo strategy that aligns with your business objectives and is transparent about their seo consultancy services and methodologies.
Look for a trusted seo consultant who communicates clearly, provides regular updates on your seo campaign, and is proactive in adapting strategies as search engine algorithms change. Consider the cost of services and ensure it fits within your budget, but remember that the cheapest option isn’t always the best. A reliable consultant will offer a tailored approach, focusing on long-term growth rather than quick fixes, and will be open about their link building practices and reporting processes.
By prioritising expertise, transparency, and a commitment to your goals, you can find the best seo partner to drive your business forward.
Hiring Checklist for an SEO Expert London
request a full audit sample before hiring
verify past results and client references
ask for a tailored seo strategy and timeline
confirm transparency on link building methods
Looking for More Leads and Sales?
In this fast-paced digital world, understanding your website’s performance is essential. This is where a deep dive SEO analysis comes into play. When you book a session, prepare to get an in-depth look at your online presence.
We focus on the crucial metrics that matter: your site’s visibility, domain rating, traffic estimates, backlink profile, and the keywords you rank for.
It’s about giving you a clear, unfiltered picture of where you stand and the strategic moves you can make to not just compete, but lead in your industry.
Frequently Asked Questions
SEO Expert & Consultant in London
An SEO consultant works directly with you on strategy, prioritisation, and execution, while SEO agencies typically operate through account managers and delivery teams. Hiring an SEO consultant in London gives you one-to-one access to senior expertise, clearer accountability, and strategies tailored to your business rather than templated agency processes.
SEO consultant costs in London vary depending on scope and competition. Hourly SEO consulting typically ranges from £120 to £400+ per hour, while monthly SEO retainers often fall between £2,000 and £15,000+ per month. Pricing reflects experience, market competitiveness, and the level of strategic involvement required.
SEO is a medium- to long-term growth channel. Most businesses begin to see measurable improvements within 3–6 months, with stronger results compounding over time. SEO timelines depend on your starting position, competition, and how consistently SEO efforts are prioritised and executed.
Local SEO focuses on improving visibility in Google Maps and location-based organic results. This typically includes Google Business Profile optimisation, local citation and directory consistency, neighbourhood and borough-level keyword targeting, and on-page optimisation designed to capture high-intent local searches.
On-page SEO improves relevance and usability through content optimisation, internal linking, and site structure. Off-page SEO focuses on building authority and trust through link building, digital PR, and brand mentions. Both are essential for improving search engine rankings and long-term organic performance.
Cheap SEO services often rely on low-quality automation, spam links, or short-term tactics that can harm long-term performance. An experienced SEO expert focuses on sustainable growth through technical accuracy, strategic content, and ethical authority building aligned with search engine guidelines.
Yes. SEO consulting can be delivered as one-off engagements for audits, diagnostics, or strategy development, or as ongoing monthly retainers for execution and growth. One-off consulting provides clarity and prioritisation, while retainers support consistent optimisation and long-term momentum.
SEO success is measured through improvements in organic traffic, keyword visibility, conversions, and lead quality. Performance is tracked using tools such as Google Search Console and analytics platforms to assess rankings, indexing, technical health, and commercial outcomes over time.