About Adam Collins
Professional Background
Adam Collins is a UK-based SEO consultant and digital entrepreneur with over a decade of experience in search engine optimisation and organic search strategy.
Adam founded his first digital business in 2013, working initially across web development and digital marketing services. He went on to run a full-service digital agency, delivering SEO, content, and website-led growth campaigns for businesses across multiple sectors. This period established his practical experience across technical SEO, local search, and performance-driven organic visibility.
In 2020, Adam exited the full-service agency model to focus exclusively on organic search. That same year, he founded Ignite SEO, a London-based SEO agency specialising in sustainable organic growth, local SEO, and authority-led search strategies. Ignite SEO operates as an independent agency, while Adam Collins continues to work as a consultant, strategist, and industry contributor.
Alongside consultancy and agency leadership, Adam is active within the SEO industry as a speaker and educator. He has spoken at BrightonSEO, one of the UK’s leading search marketing conferences, and internationally at Digital for Plovdiv in Bulgaria. His talks focus on local SEO, keyword strategy, AI and scalable organic growth.
Adam is the author of two books on SEO and organic search, including Dominate the Capital: Guide to Local SEO, which focuses on local visibility and competitive search markets. He also contributes to industry discussion through podcasts and media appearances, including I Hate SEO, Charles Floate podcast, Pitchbox Link Masters.
His work and commentary on search engine optimisation have been featured in publications such as Search Engine Land, Daily Mail, and GB News, reinforcing his position as an established voice within the SEO industry.
Speaking & Media
Adam Collins is an active contributor to the SEO industry through speaking engagements, podcasts, and media appearances. He has spoken at conferences including BrightonSEO and Digital for Plovdiv, appeared on industry podcasts such as I Hate SEO and Just SEO, and regularly publishes educational content through talks and video.
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