Speaking & Events

Adam Collins is an SEO consultant and industry speaker, presenting on organic search, local SEO, and scalable growth strategies at conferences and events.

Conferences & Events

A selection of conference talks and industry seminars delivered by Adam Collins.

BrightonSEO - Rapid Visualisation: Turn Keyword Data Into Actionable Visual Maps

Year: 2024 (delivered at BrightonSEO October 2024).

This session addresses a common challenge in SEO delivery: lack of visible progress for stakeholders. Adam introduces a visual-first methodology that transforms complex keyword and topic data into clear, trackable SEO roadmaps.

The presentation outlines a hierarchical approach to topical mapping and demonstrates how visual dashboards can be used as live project management tools, helping teams track optimisation status, identify content gaps, and maintain momentum throughout long-term SEO campaigns.

How to Rank Locally in 2025 with SEO & AI

Year: 2025 (delivered in Solihull for NSI – National Security Inspectorate).

This training session focuses on how local businesses can adapt their SEO strategies in response to AI-driven changes in Google Search, including AI Overviews and entity-based ranking signals.

Presented live at the NSI (National Security Inspectorate) UK Member Seminar in Solihull (June 2025), the talk was delivered specifically for NSI-certified security companies, including alarm installers, CCTV firms, and security service providers operating in competitive local markets.

During the session, Adam Collins outlined how local SEO performance is increasingly driven by trust signals, entity recognition, and authoritative content that can be referenced by AI-powered search results.

Turn AI into Assets: Building Internal Tools That Scale Agencies

Year: 2025 (delivered at Digital4Plovdiv October 2025).

This talk explores how agencies can move beyond reliance on third-party tools by building internal systems that improve delivery, transparency, and enterprise value. Adam discusses how developing proprietary tools can streamline operations, support client collaboration, and create meaningful differentiation in competitive markets. The session positions internal software development as a strategic business decision, showing how operational efficiency and productised systems can directly support growth, retention, and scalability.

Crack the Code to Google’s Top Rankings with SEO & AI

Year: 2023

Delivered following the release of GPT-4, this presentation explores how AI can be integrated into modern SEO workflows without sacrificing quality or strategic intent. Adam shares his transition from AI scepticism to practical adoption, focusing on how AI supports faster semantic research, topic mapping, and internal linking. The talk demonstrates how AI-assisted workflows can help businesses create structured, search-aligned content efficiently, while still maintaining editorial control, relevance, and authority.

SEO for Beginners: 5 SEO Secrets That Generate Consistent Leads

Year: 2023

This talk introduces a foundational SEO framework designed to generate predictable lead flow during periods of economic uncertainty. Adam explains how local search visibility is built through complete and optimised Google Business Profiles, supported by strong technical foundations and clear site structure. The session also introduces the concept of topical authority, demonstrating how comprehensive topic coverage improves trust and rankings. Adam concludes by outlining a launch-focused authority strategy that layers digital PR, social signals, and content distribution to accelerate visibility for new or growing websites.

The Truth About SEO & Link Building

Year: 2021

In this seminar, Adam Collins presents a structured approach to building long-term search visibility through semantic SEO and topical authority, rather than relying solely on traditional keyword targeting.

The session explains how to expand seed keywords into comprehensive query sets using query fan-out techniques, then organise those queries into structured content clusters to ensure full topical coverage. Adam also outlines how on-page authority is reinforced through a staged link-building model, combining foundational trust signals with niche-relevant links to validate expertise and credibility in search engines.

Podcast Appearances

Selected podcast discussions covering SEO, local search, and organic growth.

A Blueprint for In-House Link Building

Podcast Discussion · Pitchbox (Link Masters Podcast)

In this discussion, Adam Collins explains the shift from outsourced link building to in-house execution, outlining how greater control over process, quality, and cost can be achieved through structured systems.

The conversation covers a phased approach to authority building, including foundational setup, guest posting, digital PR, and momentum-based scaling. Adam also discusses the operational considerations of managing outreach at scale, approval workflows, and the role of AI-assisted ideation in maintaining quality and relevance.

Beyond the Highlight Reel: Entrepreneurship, Pressure, and Perspective

Interview · The Co-created Network (Consciously Open Podcast)

This interview focuses on the personal and psychological realities of entrepreneurship rather than tactical SEO execution. Adam Collins discusses the pressures of agency ownership, founder anxiety, and the long-term impact of early personal experiences on ambition and work habits.

The conversation explores the decision to bootstrap rather than pursue external funding, the importance of autonomy in business, and the challenges of separating personal identity from professional performance in high-growth environments.

Building and Scaling an SEO Agency in the UK

Interview · Charles Floate YouTube Channel

In this interview, Adam Collins discusses the operational realities of running a UK-based SEO agency, including lead generation, positioning, and differentiation in a competitive market.

Topics include the use of relationship-based networking for client acquisition, packaging SEO services into structured offerings, and adapting agency operations in response to economic pressures. Adam also addresses hiring strategies, scalability, and maintaining profitability while growing distributed teams.

SEO as a Competitive Equaliser

Interview · The Chief Uncensored

In this interview, Adam Collins discusses SEO as a system that allows smaller, agile teams to compete against larger organisations without relying on disproportionate advertising budgets.

Using a practical ranking experiment as context, the conversation explores how search algorithms interpret relevance, authority, and intent, alongside a broader discussion of ethical boundaries in SEO. Adam also shares his leadership philosophy, focusing on clarity of direction and protecting teams from unnecessary distraction.

Master Keyword Mapping and Topical Strategy

Podcast Appearance · I Hate SEO (Linkhouse)

In this podcast discussion, Adam Collins explains how keyword research can be transformed into structured topical maps that support long-term SEO strategy and reduce client churn.

The conversation focuses on a “topic-down” approach, where content is planned around complete subject areas rather than isolated keywords. Adam outlines how visual keyword mapping helps stakeholders understand SEO progress more clearly, while also supporting stronger internal linking structures and topical authority.

The episode also covers the importance of ongoing content audits to refresh existing pages, maintain relevance, and strengthen performance over time in competitive search environments.