I’m thrilled to announce that I’ve been featured in Majestic’s “SEO in 2024” series, where I dive deep into one of the most critical topics for the future of search engine optimisation: building trust through entity-based SEO.
As the SEO landscape continues to shift, search engines are placing an increasing emphasis on trust signals. It’s no longer just about having high-ranking keywords or a large number of backlinks. Businesses need to position themselves as credible entities in Google’s eyes. In the feature, I break down how consistency across various channels—your website, Google Business Profile, review platforms, and PR mentions—can help search engines view your business as trustworthy and authoritative.
Why Entity-Based SEO Matters in 2024
As AI and machine learning technologies advance, search engines are becoming smarter at recognising patterns across the web. This means businesses that focus on building a cohesive and consistent digital presence will have the edge. It’s not just about technical SEO anymore—Google is looking for proof that your business is legitimate and trustworthy in the real world. That’s where structured data and brand consistency come in.
My recommendations as an SEO Expert emphasise in the article that businesses should focus on presenting accurate information across platforms, ensuring their Google Business Profile is fully optimised, and investing in online PR to create a well-rounded digital footprint.
The Role of Content in Establishing Authority
Beyond technical efforts, creating valuable content that resonates with your audience is key to building trust. By producing high-quality content that addresses the needs of your target market, you not only drive traffic but also signal to Google that your business is relevant and trustworthy.
Incorporating user-generated content, like reviews and testimonials, also plays a huge part in signalling trust. As I discuss in the article, search engines are increasingly relying on reputation signals to determine how well they can trust a business.
Looking Ahead
As we move further into 2024, I believe that SEO will continue to evolve toward a more holistic approach. The businesses that succeed will be the ones that focus on long-term, sustainable strategies built on trust, relevance, and authority.
You can read my full thoughts and practical tips in the feature here: Adam Collins on Majestic.
Stay tuned to the blog for more insights and actionable strategies on how to navigate SEO’s ever-changing landscape!